![]() ![]() Sephora’s app has many features to help customers determine which product best addresses their particular concern. Beauty Quizzes and Buying Guides: Find Your Perfect Productįinding the perfect product to meet a beauty or skincare concern can be an overwhelming task. These include mobile-exclusive deals, product recommendations or events taking place in that particular store. The app also sends relevant messages to Sephora shoppers as they approach a store location. For example, if a new product becomes available in select stores, Sephora sends notifications to shoppers who live nearby. In addition to their personalized mobile alerts, Sephora also sends shoppers location-based mobile messages. Location Based Messages: Happening Now at a Sephora Near You In addition, these alerts keep shoppers updated on new products and upcoming in-store events and trainings. These include reminders for Beauty Insiders to pick up their complimentary birthday gift, and alerts notifying them about the number of rewards points they currently have. With the app, Sephora customers can opt in to receive relevant notifications on their mobile devices. Post-makeover, every product used appears in-app, making them easy to buy. It also fits in perfectly with the brand’s product recommendation strategy. This is an incredibly popular service, one that’s easier to book with the Sephora app. The perfect foundation shade or a customer’s best eyebrow and lash look, for example. Sephora offers many different makeover options, including full-face makeovers or mini-makeovers that focus on one specific area. Beauty Advisor Recommendations: Redefining Makeovers Sephora’s Virtual Artist takes some of the guesswork out of the equation and makes it easier for shoppers to choose their best makeup shade and style. Any beauty lover knows how difficult it is to figure out if a makeup product is right for them. When customers find a look they like, they can save it to the app for easy access later. Virtual Artist uses augmented reality to let customers “try on” products, such as lipsticks and false eyelashes, to see how they look. One of the most talked about features of the Sephora app is Virtual Artist, which takes personalization to a whole new level. See how the Sephora app in particular rises above: Virtual Artist: Find Your Best Look Mobile commerce is perpetually on the rise, while smartphones influence 56 cents of every dollar spent in brick-and-mortar stores, as we research products, compare prices and interact with retailers’ apps in their physical stores. While the app experience often lags behind other channels, those brands that have nailed it rise above. They’re also integrated with each other ( and the in-store experience), creating a fully consistent experience, the main driver of customer satisfaction.Įvaluating retailers every year, we’ve learned that mobile often serves as a litmus test for a brand’s overall personalization prowess. ![]() All together, the Sephora app, email marketing program and website deliver their own expertly personalized experiences. Nobody does personalization quite like Sephora, as we’ve learned three separate times. ![]()
0 Comments
Leave a Reply. |